The first touchpoint with a product lives on the shelf, not in the hand. ShelfPopping builds packaging that survives the pallet, holds the aisle, and carries the brand story through to the unboxing.
We treat a portfolio as one artwork system: shared panel grids, a fixed brand block, and variant colour rules so a new SKU reaches press without reopening the master files. Every release ships with a specification sheet covering substrate, coating, foil and varnish.
Inserts, board grades and closure choices are specified against your actual carrier profile — parcel, pallet or direct-to-store.
Shelf-set simulations validate contrast and hierarchy against real competitor planograms.
Geometry is resolved in board before a single graphic is drawn.
Separated artwork with trapping, ink limits and a signed colour target — handed directly to your printer with no rework round.
Lid resistance, reveal order and tactile finish planned as a sequence.
Packaging is the only brand asset a customer holds. It has to earn its cost three times over — in protection, in conversion at shelf, and in what the buyer remembers after opening it.
ShelfPopping — studio principles
Folding cartons, sleeves and shrink graphics rated for chilled, ambient and freezer distribution.
Primary bottle decoration, pressure-sensitive labels and rigid secondary boxes with foil and emboss.
Moulded pulp and die-cut inserts that pass ISTA drop testing while staging a controlled unboxing.
Magnetic-closure rigid boxes, ribbon pulls and tray systems built for seasonal and corporate runs.
CAD dielines, board grade selection and physical mockups before tooling.
Drop, compression and vibration test planning with your co-packer.
Front-panel hierarchy, typography and colour built for four-metre shelf reads.
Mono-material and recycled-content routes documented for compliance teams.
Separations, ink limits, dot gain and press-side approval with your printer.
Range-wide systems that scale from three SKUs to sixty without redraws.
Send dimensions, weight, retail channel and volume. We reply with a scope, a timeline and an indicative tooling cost.