01
Category and constraint audit
We map the planogram, the competing front panels, the carrier profile and any regulatory panel requirements before proposing a single concept.
About ShelfPopping
A studio built around board, ink and shelf.
ShelfPopping is a packaging design studio. We work where structural engineering, graphic identity and print production overlap — the three places a packaging project usually fails.
Why we exist
Most packaging is designed twice and specified once.
A brand agency delivers a beautiful front panel. A converter then redraws it to fit a stock dieline, the foil is dropped for cost, the insert is swapped for void fill, and the product that reaches the shelf is a compromise nobody signed off.
We work the other way round. Structure, substrate and finishing budget are agreed at the start, so the artwork we develop is already manufacturable. Nothing gets value-engineered out after approval because the engineering happened first.
Our team pairs structural designers with print production specialists, and we stay on the project through the first press run. Clients keep the CAD, the separations and the spec sheet.
Process
Four stages, each with a physical deliverable.
02
Structure and dieline
Board grades, flute direction, closure type and insert geometry are drawn in CAD and cut as physical mockups on your actual substrate.
03
Graphics and validation
Artwork is developed on the approved structure, then tested in shelf-set simulations and, where required, ISTA transit protocols with your co-packer.
04
Production handover
Separated files, ink limits, colour targets and a specification sheet go to the printer, with press-side attendance for the first run.
Standards
What we hold ourselves to.
- Every structural concept is delivered as a cut mockup on the specified board, not a render.
- Recycled content, mono-material routes and recyclability notes are documented on every spec sheet.
- Colour is agreed against a physical target, printed on the production substrate, before mass run.
- Artwork files are handed over in open, editable formats with all fonts and separations included.
Bring us a product and a distribution route.
We scope from real constraints — unit dimensions, fill weight, case count, carrier and retail channel. Send those and we can respond with a plan rather than a rate card.
